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A Leader For the Ages

Will Rogers

Since 1998 Will Rogers has served The Trust for Public Land as president and CEO. During his transformational tenure, Will has helped us as a conservation and parks leader nationwide.
Next year, he'll move on to new challenges and adventures.

William B. Rogers has served as president and CEO of The Trust for Public Land since 1998. He joined the organization in 1991, as the director of California, Hawaii and Nevada operations.

Prior to joining The Trust for Public Land, he managed urban projects for a Chicago-based real estate development company, overseeing both new construction and the rehabilitation of vacant industrial buildings for commercial, office and residential use. Before becoming a developer and then an "undeveloper," Will was a commercial beekeeper, founding and managing a commercial honey production company in Bogotá, Colombia.

Will walks the talk when it comes to living a life in harmony with the land.

He lives with his family in Northern California. In addition to tending to the chickens, beehives and vegetables in his backyard, his favorite outdoor activities include hiking, back-country skiing and bicycle touring.

A visionary and dedicated leader, Will has overseen some of our most significant achievements and steering the organization into an ambitious and exciting new era.

Among his many accomplishments, Will has been the guiding force in establishing The Trust for Public Land as a nationwide conservation and parks leader. He has led the expansion of our areas of expertise to better meet the needs of local communities, resulting in four best-in-class services: plan, fund, protect and create.

Critically, Will has transformed the organization's project-based income model into a culture of philanthropy, enhancing the organization's ability to undertake projects that meet its land-for-people mission, regardless of a community's financial capacity or investments.

And, he has shaped The Trust for Public Land's evolution into a truly national organization that balances thought leadership in land protection, city parks, climate, planning, geographic information systems, and conservation and park public funding with concrete, lasting, local solutions—empowering disenfranchised city-dwellers, preserving fragile ecosystems and improving quality of life for all.

While he does not take active credit for what has transpired during this time, his steady hand and quiet but strong leadership have been the driving force behind The Trust for Public Land's success.

To learn how you can help make a lasting impact on The Trust for Public Land, contact Dana Padden Thomas at 415-800-5278 or Dana.Thomas@tpl.org.

eBrochure Request Form

Please provide the following information to view the brochure.

A charitable bequest is one or two sentences in your will or living trust that leave to The Trust for Public Land a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

Bequest Language

I hereby give to The Trust for Public Land, a nonprofit California public benefit corporation with business address of 101 Montgomery Street, Suite 900, San Francisco, California 94104, and with a tax identification number of 23-7222333, the sum of _________ dollars [or otherwise describe the gift or assets] for its general purposes and use at the discretion of The Trust for Public Land's Board of Directors.

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to The Trust for Public Land or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property, or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to The Trust for Public Land as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to The Trust for Public Land as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and The Trust for Public Land where you agree to make a gift to The Trust for Public Land and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

Personal Estate Planning Kit Request Form

Please provide the following information to view the materials for planning your estate.