A Leader For the Ages
William B. Rogers has served as president and CEO of The Trust for Public Land since 1998. He joined the organization in 1991, as the director of California, Hawaii and Nevada operations.
Prior to joining The Trust for Public Land, he managed urban projects for a Chicago-based real estate development company, overseeing both new construction and the rehabilitation of vacant industrial buildings for commercial, office and residential use. Before becoming a developer and then an "undeveloper," Will was a commercial beekeeper, founding and managing a commercial honey production company in Bogotá, Colombia.
Will walks the talk when it comes to living a life in harmony with the land.
He lives with his family in Northern California. In addition to tending to the chickens, beehives and vegetables in his backyard, his favorite outdoor activities include hiking, back-country skiing and bicycle touring.
A visionary and dedicated leader, Will has overseen some of our most significant achievements and steering the organization into an ambitious and exciting new era.
Among his many accomplishments, Will has been the guiding force in establishing The Trust for Public Land as a nationwide conservation and parks leader. He has led the expansion of our areas of expertise to better meet the needs of local communities, resulting in four best-in-class services: plan, fund, protect and create.
Critically, Will has transformed the organization's project-based income model into a culture of philanthropy, enhancing the organization's ability to undertake projects that meet its land-for-people mission, regardless of a community's financial capacity or investments.
And, he has shaped The Trust for Public Land's evolution into a truly national organization that balances thought leadership in land protection, city parks, climate, planning, geographic information systems, and conservation and park public funding with concrete, lasting, local solutions—empowering disenfranchised city-dwellers, preserving fragile ecosystems and improving quality of life for all.
While he does not take active credit for what has transpired during this time, his steady hand and quiet but strong leadership have been the driving force behind The Trust for Public Land's success.
To learn how you can help make a lasting impact on The Trust for Public Land, contact Dana Padden Thomas at 415-800-5278 or Dana.Thomas@tpl.org.